BLINX Creative is an independent multidisciplinary design studio founded by Ivan Jaddou and Luna Shaaya. Based in Michigan and shaped by international experience, we bring together 30 years of combined practice across creative direction, design direction, product design, and graphic design.
We help businesses define who they are and express it through the things people see, use, and experience. Our work spans brand identity, footwear and product design, packaging, websites, digital experiences, and environmental graphics. By connecting these disciplines, we create a consistent relationship between a brand’s identity, its products, and the places it lives.
Both graduates of Detroit’s College for Creative Studies—Ivan in Product Design and Luna in Graphic Design—we share a foundation in craft, curiosity, and solving problems through design. Our complementary backgrounds allow us to move between the physical and digital, balancing a clear creative vision with the practical details that bring it to life.
The meaning behind BLINX
BLINX brings together Blink, Link, and X.
Blink represents vision and observation: noticing a detail, capturing a moment, or seeing an opportunity that others might overlook.
Link represents connection—between people and brands, ideas and execution, and physical and digital experiences.
X represents the multiplier: what becomes possible when different perspectives and disciplines come together.
That thinking guides our studio. We observe closely, make meaningful connections, and use our combined experience to develop ideas further than either discipline could take them alone.
How we work
We work directly with our clients, from the first conversation through design development and delivery. Our approach is candid, collaborative, and attentive to both the ambition of a project and the realities of making it happen.
We bring experience from global brands to independent businesses, growing companies, and new ventures. Whether we are shaping an identity, developing a product, or designing a website, our goal is the same: thoughtful work with a clear purpose, a distinct character, and the detail needed to make it work in the real world.
Ivan Jaddou — Co-founder
Ivan is a multidisciplinary designer with a foundation in footwear and product design. His career includes work with adidas, Reebok, and Bershka within the Inditex group, with experience across the United States, Germany, Spain, and manufacturing environments in Asia.
His practice connects creative direction with product development, bringing together form, function, color, materials, construction, and brand storytelling. Experience working alongside development teams and manufacturers gives him an understanding of how to carry an idea from an early sketch through to a finished product.
Through his independent practice, Studio Jaddou, Ivan has worked with brands including Loeffler Randall and BIHROD, while developing identities, packaging, and environmental graphics for businesses closer to home. His work includes Eton Market, Daycap Café, VPOS Tech, and Atlas Brain & Spine, alongside The Crown Bodega in San Diego.
At BLINX, he brings an international product perspective and a hands-on approach to building brands across products, graphics, and physical environments.
Luna Shaaya — Co-founder
Luna is a graphic designer and artist whose practice spans visual identity, website design, UI/UX, and digital experiences. A graduate of the College for Creative Studies in Graphic Design, she brings a complementary understanding of how brands communicate and how people interact with them.
Her expertise includes translating creative direction into clear visual systems, considered layouts, and intuitive digital experiences. Through her independent practice, Luna & Design Studios, she connects brand expression with the practical demands of websites and everyday communication.
Her work as an artist adds an expressive dimension to her design approach, bringing sensitivity to color, composition, and visual character. At BLINX, she helps carry a brand’s identity into cohesive graphic and digital experiences.